Affiliate Disclosure

Plain-English statement

NewCasinosToplist is funded by two things:

  1. Affiliate commissions. When you click a “Visit casino”, “Play now”, or any outbound operator button on this site, we may receive a commission if you sign up and/or deposit at that casino. The amount varies by operator and is paid to us by the operator (or their affiliate network), not by you. Your costs are exactly the same whether you arrive via our link or directly.
  2. Paid toplist placements. Operators can pay for a position on our toplist. Every paid position is labeled with a visible PAID or SPONSORED badge on the toplist row, on the all-reviews archive, and at the top of the casino’s review page.

What “paid placement” actually means here

  • Position can be paid. An operator can pay to occupy a slot on our toplist. We will say so, in writing, on every page where that operator appears as part of a ranking.
  • Score is editorial. The 0–10 score on each of the eight methodology parameters, and therefore the overall score, is produced by our editorial team using the same rubric applied to every other casino. Operators cannot pay to raise a score.
  • Verdict is editorial. The written verdict — including the pros, cons, and any criticism — is editorial. Operators cannot pay to soften it.
  • Minimum standard. A paid placement still has to clear our minimum editorial bar (currently: overall score ≥ 5.0, valid licence acceptable for the marketed audience, no credible record of withholding winnings, fair-enough wagering terms). If a paying operator drops below that bar after launch, the placement comes down.
  • No undisclosed paid spots. If you do not see a PAID/SPONSORED badge on a toplist row, that row was not paid for.

How paid placements are visually labeled

Paid placements are marked with a small cyan PAID pill (or SPONSORED, where a particular jurisdiction or platform requires that exact wording). The pill appears:

  • Next to the rank number on the homepage toplist and on the all-reviews archive.
  • In the badge row on the casino’s own review page.
  • Inside an explicit “Sponsored toplist position” notice at the top of the review.

The pill is designed to be readable — not hidden, not the same colour as the background, not a tiny grey footnote.

What we link to

We only sell paid placements to, and link to, operators we have personally tested and that hold a licence we consider acceptable for the marketed audience. We do not knowingly link to operators with a credible record of withholding winnings, abusive T&Cs, or operating unlicensed in markets that require a licence — paid or not.

Your responsibility

This site is for adults of legal gambling age. Gambling can be addictive — see our responsible gambling page. Always read each operator’s terms before depositing.

FTC, ASA, UKGC, Spelinspektionen and Google compliance

This disclosure exists to comply with US FTC endorsement guidelines (16 CFR Part 255), UK Advertising Standards Authority (ASA) rules on identifying ads, the UK Gambling Commission (UKGC) marketing requirements, the Swedish Spelinspektionen rules on affiliate marketing for gambling, and Google’s product reviews and spam policies on disclosed sponsorship. Paid placements on this site are clearly labeled at the point of presentation — that labelling is not optional, it is a legal and platform-policy requirement, and we treat it as such.

Last updated: May 2026.